The interactive elements of Gucci Town are the mini-games, the browsable art exhibitions, and the Gucci store where people can purchase clothes for their Roblox avatars. The video below runs through the key differences. In fact, many industries have found a use of VR to transport people to places they might otherwise have to travel to or simply imagine.īefore we dive into some examples of businesses that have used VR for marketing, it’s worth noting that virtual reality has a few key differences from another term you might’ve heard before in the same sphere: augmented reality. While movies, for example, allow audiences to experience the film as if they are a character in the scene, businesses use VR to demonstrate and promote their products to potential customers. Many VR experiences take place in 360 degrees.
#TO HOLD YOUR NEXT MEETING VR SOFTWARE#
VR, short for virtual reality, is software that immerses users in a three-dimensional, virtual interactive environment - usually by headset with special lenses - to simulate a real-life experience. VR is growing in its adoption, and it’s worth considering adding it to your marketing channels in the coming year.
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By the end of 2020, the number of VR headsets sold is predicted to reach 82 million - a 1,507% increase from 2017 predicted totals.By the end of 2022, it is estimated that virtual reality hardware and software sales will generate more than $6.4 billion dollars in revenue.
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